prologue from 3rd edition

Preface to the Seventh Edition
Preface to the First Edition
Acknowledgments
Chapter 1: Timeline
Chapter 2: Overview of Graphic Design History
Chapter 3: Writing
Using marks, symbol systems, alphabets, and syllabaries to communicate across time and cultures.
Chapter 4: Exalting
Honoring sacred and religious texts by adorning scrolls, books, architecture, and objects.
Chapter 5: Inventing
Designers invented methods like carving, casting, and etching to quickly and widely distribute visual materials, and expanded into how information is created and broadcast.
Chapter 6: Persuading
Using design to shape public opinion, advertise products, promote services, and grab attention with a range of visual and production techniques.
Chapter 7: Unifying
Using typography, icons, color, grids, and sequences to bring together print, motion, and architectural graphics into a unified whole.
Chapter 8: Representing
Drawings, trademarks, custom fonts, patterns and symbolic images can be used to embody people, places, products, services and ideas.
Chapter 9: Explaining
Using design to document, teach, or inform via illustrated books, maps, infographics exhibitions, interactive media, and visual journalism.
Chapter 10: Refining
Typefaces, grids, images, and even ideas are reshaped to sharpen how graphic design communicates.
Chapter 11: Interpreting
A way of seeing, a point of view, an analysis, a translation, storytelling, and use of metaphor.
Chapter 12: Criticizing
Designers, movements, manifestos, and editorial commentary that argues for new ideas and used visual communication to raise awareness of political and social issues.
Chapter 13: Mobilizing
Movements, posters, propaganda, and other forms of visual communication that urge action on political, social, and civic issues.
Art and Design Movements and Styles
Bibliography: 7th edition
Bibliography: previous editions
Image Credits
Index
Colophon